Wire Expo
We expected to have a good show overall, because of Wire’s ability to draw such a diverse international crowd. Although we were optimistic, the show turned out to be even better than we expected. In the last several months, we have increased marketing resources and effort into promoting our exhibition at the show. The idea was to inform the industry that we planned to offer a running machine and the release of our new FSL Series wire shaping equipment, in addition to information about our entire product offering.
This increased promotion led to more pre-planned appointments and meetings at the show, enabling greater face time with the harder-to-reach international clients. Having an operational Torin FZ Series spring coiler generated significantly more interest in our booth, and led many great conversations with both existing and potential clientele. We were thrilled to end with show with TRIPLE the amount of leads we typically get from this show. Overall, we feel the increased emphasis on marketing, paired with a live machine and new innovations produced a very successful show for FENN.
